In recent years, new products have appeared on the market with resounding success. We are talking about CBD-based cosmetics, a true revolution in skin care.
Before describing in detail the benefits of CBD in cosmetics, it is necessary to dedicate a few words to this miracle molecule.
WHAT IS CBD
CBD or Cannabidiol is the second most important component of the cannabis plant after THC (tetrahydrocannabinol). The main difference between these two cannabinoids lies in their corresponding effects, especially in the psychoactivity of THC compared to CBD. Indeed, the latter differs from the former in that it does not alter the psyche of the user.
In addition to not being psychoactive, CBD is characterised by its innumerable therapeutic and medicinal properties, including: neuroprotective, anti-epileptic, anti-anxiety, anti-psychotic, analgesic, anti-inflammatory, anti-asthmatic and anti-tumour properties.
Find out more about the therapeutic properties of CBD and its health benefits in the following article!
BENEFITS OF CBD IN COSMETICS
Among the various therapeutic effects of CBD, it is worth highlighting its dermatological properties. Indeed, CBD has proven to be a perfect ally in skin care and cosmetics in general.
This is mainly due to the influence of the Endocannabinoid System (ECS) on the activity and reproduction of skin cells. The ECS is a molecular signalling network involved in the regulation of a wide range of biological functions. This system is present in almost all living things (with the exception of insects) and its main function is to promote bio-balance and homeostasis, i.e. to regulate our system. The ECS acts in the same way at the topical level, i.e. it tries to self-regulate the activity of cells. Thanks to its interaction with the ECS, CBD has proven to be not only a miracle remedy for some dermatological pathologies, but also a delicacy for the skin.
If you want to know more about ECS and CBD, click here!
Among the benefits of CBD at a topical level we find:
- Acne reduction: CBD not only regulates and reduces sebum production, but also unblocks clogged pores. In addition, thanks to its anti-inflammatory effect, it reduces inflammation and pimples that cause acne.
- Reduction of blemishes: CBD helps to reduce puffiness and dark circles under the eyes, as well as redness, irritation and skin blemishes by promoting cell regeneration of the epidermis while deeply nourishing and moisturising it.
- Rejuvenating and anti-ageing effect: CBD visibly diminishes the signs of ageing thanks to its interaction with the Endocannabinoid System (ECS) by stimulating the reproduction of skin cells. CBD is also a potent antioxidant and promotes collagen production.
CBD-BASED COSMETIC COMPANIES
As mentioned above, today we are witnessing a progressive expansion of the CBD-based cosmetics sector. There are more and more shops and companies that are betting on this type of product in the market.
To better understand the context in which these realities are taking place, we interviewed the founder of one of the pioneering shops in the sector: TABA CBD SKINCARE.
This online shop is based in Italy and is having a huge success for its revolutionary cosmetic proposal.
Here is the interview, we hope you like it and that it is an interesting read!
- Tell us a little about yourself. Where did the idea of opening a CBD-based cosmetics company come from?
I got to know CBD thanks to my brother […]. One night, having finished all my facial oils […] I used the CBD oil that my brother had given me months before […]. I saw how my skin changed and improved and since then I have started to study CBD and its potential not only for the skin but also for the human body in general and a whole world has opened up for me. Already from the first analysis an unexplored market niche became apparent and so I decided to found TABA CBD SKINCARE.
- How was the market response at the beginning?
The first months were quite difficult, both from a bureaucratic point of view and in terms of market response: there was immediate interest and curiosity, but also prejudice and misinformation. From the beginning it has been important to have a clear and precise line of communication to inform people about the products and to dispel all myths and beliefs about CBD.
- Which of your products sells the most?
Our best-selling product today is CBD BOOSTER OIL, a CBD oil with a 10% concentration. It is an extremely effective and multifunctional product; in fact, our customers can customise its use according to their needs. However, being the most innovative product in the line and the least known, it was also the least understood at the beginning, and we had to work hard to dispel the classic myths associated with hemp and to illustrate the multiple potentialities of this product.
- What are your forecasts for CBD-based cosmetics in the coming years?
In the coming years, we expect an explosion of CBD-based cosmetic products, both because of the entry of new independent brands on the market and because of the marketing of these types of products by the big players in the sector. In fact, we are very happy to be pioneers in this market and, above all, to have products of the highest quality. However, in my opinion more than 50% of the CBD-based products that we will see coming out in the next few years will not be of such quality and will have a percentage of CBD that is unlikely to be effective on the skin and/or the human body.
- Do your customers know about CBD when they buy your products?
No, probably 80% of TABA’s clientele buy the products because they are fascinated by the brand image or the performance of the product, but the fact that it is CBD-based is still a secondary aspect at this point. Probably the only product that requires prior knowledge of CBD is BOOSTER OIL, but even here the knowledge of the molecule is really superficial and not always correct.
- What knowledge do you think there is about CBD in general?
After having had a five-week experience in the retail world in direct contact with the public in order to make TABA products known, I can say with certainty that 90% of people have never heard of CBD and almost 99% do not know that this molecule is part of the human body and regulates some very important functions.
- Do you think there is misinformation about CBD?
More than misinformation I think there is a lot of confusion, which leads to generalising everything into one big pot: hemp equals marijuana equals CBD equals THC equals cannabis and so on. This is also the reason why in the TABA image we have excluded both the green colour and the hemp leaf from the start, in order to leave the task of explaining this molecule to ourselves without the customer being able to have wrong stereotypes beforehand. On the other hand, there is total misinformation when it comes to hemp seed oil, which is often confused with CBD, even though they are two completely different ingredients.
- Nowadays more and more cosmetic products derived from hemp are appearing, are they all the same, and what should you pay attention to when buying a product?
I always suggest paying attention to three basic things:
- That the list of ingredients says ‘Cannabidiol’ and not hemp seed oil;
- That the product is as clean as possible (organic, vegan and cruelty-free if possible);
- The percentage of CBD per ml of product (in 99% of brands it is impossible to find this information on the packaging, but I recommend asking the company directly). Below 0.5-0.8% CBD, the benefits of the cannabinoid are not obtained. With TABA products, we are always between 1% and 10%.
